Jeff’s work to promote The Art Institutes academic programs through promotional events and media relations work included a number of projects in addition to the nationally renowned Art Institutes Best Teen Chef cook-off event.
Jeff pursued a partnership with Americans for the Arts to create The Art Institutes/Americans for the Arts national poster contest to raise awareness of the graphic design program. The calendar produced each year, featuring winning work, is one of the most popular promotional items used by admissions personnel at Art Institutes schools.
A goal of creating a national promotion for The Art Institutes popular fashion programs resulted in The Art Institutes “Teen Innovators Fashion Search,” presented by Elle Girl Magazine, another effort created by Jeff during his time with EDMC.
Taking local efforts national was one of the hallmarks of Jeff’s tenure as VP of Corporate Communications with EDMC. Among the promotions conducted under his direction were Cook for the Cure conducted with Kitchen Aid & the Komen Foundation; and “Webraising,” a national effort for Art Institutes students to build websites for small non profits in their communities.