Throughout his career, Jeff has been involved in creating innovative and effective communication programs targeted to internal audiences, including employees, faculty, staff and students.
From serving as editor of the nationally distributed Ketchum News, creating and managing the first-ever internal newsletter for Price Waterhouse to creating comprehensive employee communications programs for Robert Morris University and Education Management, Jeff’s experience has been deeply rooted in meeting the needs of this most important of audiences.
Among the key programs run by Jeff were the downsizing and reorganization of all internal pieces at Robert Morris. When he took over at RMU, Jeff found a myriad of disconnected newsletters from departments all over campus. He took those publications and created one centralized news source for all employees of the school. In addition, he worked closely with students to recreate a defunct student newspaper to speak directly to the student population.
At Education Management, Jeff was promoted from VP of Public Relations to VP of Corporate Communications specifically to create and manage a first-time effort at employee communications. He created a framework for critical internal communications programs to integrate multiple diverse organizational cultures and create a sense of common purpose, including e-newsletters, a front page to the employee intranet, CEO phone-in series and luncheons. Under his direction, a broad ranging plan for employee communications and recognition was created just prior to his launching JDC.
Today the firm works with a number of national and local organizations in creating innovative employee communications programs, writing and producing internal publications and managing employee portal projects.