Cortiva Institute is a family of massage therapy schools, located in six major markets around the U.S. JDC was brought in to assist the organization in creating great success stories about its graduates to raise visibility online and to provide content for web pages and social media.
JDC worked closely with Cortiva’s marketing team to identify graduates and students with solid success stories and to work with employers of Cortiva graduates to show why they hire Cortiva alumni.
This effort resulted in the identification of an average of five to six new stories each month that were written and distributed in a variety of fashions.
In addition, JDC wrote comprehensive features on trends in massage therapy that appeared in newspapers nationwide and on news websites throughout the world.
School presidents reported on a regular basis that a “walk in” prospective student had found the school based on a story they read online or in local media, thus Cortiva was able to secure new students based on this effort.
Click below for some writing samples from the Cortiva effort.