Azcar USA

Jeff Durosko Communications was engaged by AZCAR USA to create a new package of sales materials for the company in advance of its largest trade show presence of the year – the National Association of Broadcasters (NAB).

Jeff worked directly with AZCAR personnel to create and refine materials from existing sales material and new background garnered during the research phase of the project.  He contacted customers of AZCAR and wrote and edited four case studies to be added to the package.

The result was a better targeted sales package for use by AZCAR personnel, including a six-panel folder, seven insert sheets and four case studies, all produced within weeks of the assignment and meeting both the tight deadlines and staying within budget.