Jeff joined Robert Morris University (then College) as Director of Public Relations and Advertising and was charged with an image makeover of the small commuter school.
He developed and implemented all marketing communications activities, including crisis communications and a broad-based multi-channel image campaign, employing market research, advertising and public relations tactics. Jeff transformed a disjointed advertising program into a targeted and unified effort, increasing inquiries by as much as 100 percent and earning multiple national, regional and local awards. His comprehensive media relations program, focusing on expertise positioning boosted favorable survey responses about the college versus two of its local competitors from 27 percent to 76 percent over a four-year period.
Responsible for all publications, Robert Morris transformed its alumni newsletter to a four-color magazine format in Jeff’s first year at the helm, and created innovative publications like “Voices” a student recruitment magazine.
Jeff also was part of a team that orchestrated a visit from then President Bill Clinton in 1996, garnering local, national and global publicity as a result.
Charged with increasing inquiries and enrollments among adult learners in a geographic region nearby the RMU campus, Jeff created a campaign, “Magnify Your Employees’ Potential,” targeted to local human resources professionals and which included print, radio, event and direct mail elements and resulted in an increase in inquiries and served to also feed into the positive imaging work being done through the comprehensive image campaign.
Jeff’s work at RMU helped the college make the jump to university status just a few years after his departure.