Let’s face it, bad things happen to good organizations. The most important thing to remember is that it’s what you do after a crisis breaks that defines your reputation. We work to both prepare organizations for crisis situations and how to survive a crisis. We handle everything from crisis messaging, executive communications, spokesperson training and proactive creation of programs to mitigate future crisis situations.
Are you and your team ready in the event that flashing police lights and news media vans appear on your doorstep at the start of a workday – or the middle of the night? Do you know how you will address media inquiries and employee concerns? Who will be the official spokesperson for the company and what will he or she say? How will your on-site staff handle questions for employees and family members, and what should you be communicating to those individuals?
Investing in a crisis communication plan is proactive business planning. It allows you to follow a dedicated and professional procedure throughout the organization to ensure that serious matters are addressed in a timely fashion as they arise and with a strategy to protect your business. In addition to a crisis communications plan, it is also important to establish a media policy that everyone inside an organization understands. While public relations professionals can help any organization handle a crisis, sometimes the best advice we can give is related more to authentic and actionable accountability, rather than PR spin. Often the best solution is an authentic apology and a responsible, transparent course of action.
The team at Jeff Durosko Communications has handled many types of crisis situations – building emergency communications plans for colleges, companies, office complexes and manufacturers. Our team has handled everything from bomb scares and crime situations to infectious diseases on campus and employee bad behavior; from a singular incident impacting a handful of employees and customers to the immediate aftermath of the 9/11 terrorist attacks.